Our buyers’ guides focus on specific product categories and provide impartial information to help you choose the best products for your home. Each carefully crafted guide contains details of all of the relevant products we can find to help you narrow your search to the products that really meet your needs.
- When we write a buyers’ guide our aim is to include details of every relevant product
- which is branded, and
- which is available to purchase from one or more major online retailers in the United Kingdom, and
- for which we are able to collect enough information to write a genuinely useful product information page.
What we mean by “branded”
We identify branded products as being products which are listed on a website maintained by the brand owner to which we can create a link from our product information page.
(We sometimes make an exception to this rule where we find a product which is listed on the websites of several online retailers in the United Kingdom but which we can’t find on the brand owner’s website. We’ve discovered that brand owners can be surprisingly slow at updating their websites!)
What we mean by “major online retailers in the United Kingdom”
- We identify major online retailers in the United Kingdom as being retailers which
- have a website which is published in the English language, and
- have a website with which a member of the general public can interact directly to make a purchase, and
- list prices on their website in UK pounds and inclusive of Value Added tax, and
- deliver to addresses in the United Kingdom.
What we mean by “enough information to write a genuinely useful product information page”
- For a product information page to be considered useful we would generally expect to be able to include the following:
- At least one good quality product image.
- A list of key features which allow the product to be distinguished from other products featured in the same buyers’ guide.
- A link to the product information on the brand owners’ website.